Role: Account Manager (via Clout Social Co.)

The Challenge: Build a digital presence for a family-owned energy efficiency firm with no existing social footprint.

I spearheaded the launch of Horizon Homes’ Instagram, transforming a blank profile into a high-performing community hub for Westbrook homeowners. By blending educational content on weatherization with the brand’s family-owned values, I successfully established their digital authority from the ground up.

Key Achievements in 2025:

• Founding Strategy: Launched and managed their Instagram from zero posts to a fully branded feed.

• Explosive Engagement: Secured a 265% increase in engagement rate through targeted, value-driven content.

• Community Impact: Positioned the brand as Maine’s go-to experts for energy-efficient consulting and installation.